Hemp craft beer is making a name for itself, with the help of a handful of pioneering American breweries. It began with New Belgium’s “The Hemperor,” but now other breweries both large and small are entering the hemp and cannabis market.
Hemp craft beer is making a name for itself, with the help of a handful of pioneering American breweries.
There are many products that utilize hemp; clothing, skincare products, CBD oils & tinctures, and hemp-enhanced edibles, but there remains a noticeable absence of hemp in the alcohol industry. Most notably, the craft beer market, a market that’s notorious for experimentation to produce unique flavors.
Thanks to unmet market needs and the relaxing regulations towards hemp & cannabis products, breweries such as New Belgium have initiated their foray into the hemp craft beer market. Upon their release of “The Hemperor,” the Colorado brewery gained nationwide media attention due to this trailblazing and delicious beverage.
THE CURRENT STATE OF THE HEMP CRAFT BEER MARKET
Other breweries looking to imitate New Belgium’s success must fight a gauntlet of obstacles.
Thanks to the difficulty of state and federal regulations, New Belgium had to experiment with many iterations of The Hemperor. This is because the use of hemp flowers & leaves in products is forbidden by the Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Drug Enforcement Administration. The use of CBD is also forbidden in alcohol products with national distribution.
Eventually, the brewery landed on hulled hemp seeds as the base for The Hemperor. Hulled hemp seeds, better known as hemp hearts, are an ingredient that can be found in your local supermarket. Hemp hearts are versatile, and can be used in many applications such as making hemp milk. Now, The Hemperor is available in all states except Kansas (party poopers if you ask us).
With the success of New Belgium, major beer companies are looking to get a slice of the pie. Corona & Modelo manufacturer Constellation Brands, Blue Moon founder Keith Villa, and Molson Coors are some of the notable names looking to dip their toes into hemp and cannabis beer. Constellation Brands and Molson Coors partnered with Canadian cannabis producers, while Keith Villa is working with a producer in his home state of Colorado.
BREWERIES THAT MAKE HEMP CRAFT BEER
New Belgium Brewing: The Hemperor
New Belgium are experiencing a moment as the most recognized hemp craft beer trailblazer. Released in April of this year, New Belgium have already experienced an instant success with The Hemperor. While they haven’t released a statement with future plans, one can almost be sure that they will release more hemp infused products.
Sweetwater Brewing Company: 420 Strain G13 IPA
This Atlanta based brewery has long been a fan of cannabis culture. Their best seller is the aptly named “420 Extra Pale Ale.” This past June, the brewery finally released their first (of seemingly many to come) hemp-enhanced beers. Their new beverage, “420 Strain G13 IPA,” mimics the famous G13 strain of psychoactive cannabis in terms of smell and taste, without the high. Sweetwater achieves this by infusing the pale ale with hemp, hops, terpenes, and other organic materials.
In a statement in the New York Times, co-founder Freddy Bensch says: “We think the drinker and the cannabis consumer are the same person.”
Bensch means that by releasing their G13 product, the brewery is tapping into a market that’s already connected to their traditional target-market. It’s worth noting that in just a couple of months, the G13 IPA has become their 2nd highest selling product.
Lagunitas Brewing: Hi-Fi Hops
With the recreational use of psychoactive cannabis becoming legal, California-based Lagunitas Brewery pounced on the new market. Releasing their “Hi-Fi Hops” product line, in collaboration with CannaCraft (a cannabis-extract manufacturer), they offer cannabis-infused sparkling water drinks. Hi-Fi Hops products can only be found in medical marijuana dispensaries in California. While a little more left-field, the introduction of a cannabis-infused sparkling water opens the conversation up from merely a beer product, into a whole slew of hemp, CBD & THC-infused beverages.
Lagunitas is at the forefront of the fusion of cannabis into traditional drinks.
WHERE HEMP CRAFT BEER FITS INTO CRAFT BEER CULTURE
So where does hemp craft beer stand within existing craft beer culture?
Craft beer culture is already at the forefront of counterculture. Craft beers began with mad-scientist brewers looking for new flavors in unconventional ingredients. Long synonymous with bearded, beanie-wearing hipsters, craft beer culture is comfortable standing out. In fact, being different is the greatest asset of a craft beer. One needs only to look at the ingredients and artwork on their bottles to recognize this.
Cannabis and hemp belong to the same family of plants as hops. Breweries such as New Belgium and Sweetwater are using the green & herbal notes of the hemp plant to enhance their IPAs, which already tout flavors of bitterness, freshness and hoppiness.
So, we think that hemp craft beers will fit right in! In fact, we believe it’ll do more than fit in, we think they will thrive. The same hipster beanie-wearing dudes who drink IPAs are probably already using hemp in their breakfasts or daily supplements; so why not have hemp with their beer?